Like any advertising medium, there’s a “right” way to do radio and a “wrong” way. The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.
Sterling Broadcasting uses a time-tested, proven process to write and produce ads. Each idea we present can grab the listener’s attention, present the most compelling benefit(s), make an irresistible offer, and then rally the consumer with a call to action.
That may sound like a strict recipe for boring radio commercials, and it’s true that our ads are more likely to deliver substance than flash. But for all the bells and whistles and crazy sound effects you could cram into a radio ad, the only sound that truly matters is the ringing of the cash register.
Advertise on PoncaPost.com or our station websites to continue pushing top-of-mind awareness. Online ads are visual and clickable by your targeted demographic, and results are measured two ways:
- Impressions – the number of times the ad was displayed on the screen of a visitor to the site.
- Click-throughs – Impressions that resulted in someone clicking on the ad to go to a linked web page for more information.
Streaming Audio Sponsorship
Sponsor either of our two Sterling Broadcasting stations “Listen Live” feature or mobile apps for maximum online exposure. Promotional announcements on our website, on-the-air, and inside the streaming players could name your business as the exclusive sponsor!
Daily repetition with repeat/at-work listeners who tune in every day from work, on-the-road, with a laptop, on on their mobile devices give you more opportunities to promote your brand.
Sponsor various areas of our station websites such as events, videos, photos, features, and stories, or perhaps sponsor news, weather, and sports content on PoncaPost.com.
Promotions and Events
Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some you can’t.
A great opportunity to influence brand perception is a strong promotion or event sponsorship. You can utilize promotions to:
- Drive traffic
- Generate short-term incremental sales
- Enhance brand awareness and recognition
- Create community goodwill
- Create employee buy in and ownership of the brand
- Gain market share from competitors
You can be part of various Sterling Broadcasting promotions and events.